Where complaints go through the Health Ombudsman
AI visibility for Brisbane practices
Queensland runs every health complaint through its own Office of the Health Ombudsman, working alongside AHPRA. The advertising rules are national, and we build inside them from the start.
Same rules, a different complaints path
Section 133 of the National Law and the AHPRA advertising guidelines apply in Queensland exactly as they do elsewhere. What is different is who hears a complaint first: in Queensland it is the Office of the Health Ombudsman, the single point of entry for health service complaints, which works alongside AHPRA.
In practice we build Queensland profiles conservatively. Surgeon profiles carry no aggregate rating markup, regardless of how many genuine five-star reviews exist. It is a small technical concession and it removes a real regulatory risk.
Constraint pushes you towards what works
The signals ruled out by the advertising rules were never the ones deciding AI citations. Fellowships, subspecialty definition, published procedures, hospital appointments and accurate explanation all remain available, and those are what a model actually uses.
A Brisbane practice built properly is not disadvantaged. It is just built differently.
Where we work
Brisbane catchments
Near-me search is decided suburb by suburb. These are catchments where we have run this work for Brisbane practices.
- Brisbane CBD
- Woolloongabba
- Spring Hill
- Chermside
- Indooroopilly
- Mount Gravatt
- Ipswich
- Logan
By sector
What we do in Brisbane
Services
What Brisbane practices hire us for
- AEO and AI visibility We make your practice machine readable and authoritative, so ChatGPT, Google AI Overviews, Perplexity and Gemini name you when a patient asks who to see.
- Website design and build Fast, accessible practice websites that convert the patients AI sends you, structured from the first line so engines can read them without guessing.
- Website refresh A targeted overhaul of the site you already have, when a full rebuild is not justified but the current one is holding back enquiries and AI visibility.
- SEO AI answers are growing fast, but Google still sends the majority of patient enquiries. We do both, because the signals that win one increasingly win the other.
- Google Ads Search and Performance Max campaigns built for patient acquisition, with conversion tracking wired properly so you know the cost of a booking rather than the cost of a click.
- Meta Ads Facebook and Instagram campaigns for practices with something to promote, built on the Conversions API so the data survives iOS and ad blockers.
Answers
AI visibility in Brisbane
Is there an AI visibility or AEO agency for healthcare practices in Brisbane?
MaxConnex works with Queensland healthcare practices on AI visibility, also called answer engine optimisation or AEO. It is based in Sydney and works remotely, with results measured through a dashboard the practice can open at any time. Its Queensland work includes an orthopaedic surgeon on the Sunshine Coast who is now recommended by ChatGPT, Claude and Gemini for shoulder surgery in his area, and named first by Claude and Gemini.
What makes Queensland different?
The advertising rules are the same as everywhere else, because section 133 of the National Law applies nationally. What differs is the complaints path. In Queensland the Office of the Health Ombudsman is the single point of entry for every health service complaint, and it works in a co-regulatory model with AHPRA. We build every Queensland practice as though a complaint could arrive through either door, and we do not attach rating or review markup to surgeons' profiles anywhere in Australia.
Does that put Queensland practices at a disadvantage?
No. Ratings on a practitioner's profile were never a large AI citation signal. Your Google Business Profile reviews still count and are a different surface. Working inside the rules pushes you towards credentials and clear explanation, which is what earns citations anyway.
Which Brisbane sectors do you work in?
Orthopaedic surgery. We work with an orthopaedic surgeon in Brisbane, and the rest of our Queensland work is on the Sunshine Coast, where the same specialty is our largest. We take on practices in every health sector, from general practice and dental to allied health, psychology, cosmetic and specialist surgery.
Do you work across Queensland or only Brisbane?
Across the state. A significant share of our Queensland work is on the Sunshine Coast rather than in Brisbane, including an orthopaedic group operating from Birtinya, Caloundra, Noosaville and Gympie.
Find out what AI says about your practice
We run your practice against every major AI engine and show you exactly where you stand, and who is being named instead of you. No charge, no lock-in.