Demand you can switch on tomorrow.
Google Ads
Search and Performance Max campaigns built for patient acquisition, with conversion tracking wired properly so you know the cost of a booking rather than the cost of a click.
Paid search is the bridge, not the destination
Organic visibility and AI citations compound. They are also slow. Google Ads is how a practice fills a diary while that work matures, and how a new location gets patients before anyone has heard of it.
The trap is that paid search in healthcare is unusually easy to waste money on. A large share of the search volume around any treatment is people researching a condition, not people looking to book. Without disciplined negatives and honest conversion tracking, a campaign can look busy and produce almost nothing.
What we check before spending a dollar
We start by verifying what the account currently counts as a conversion. In inherited healthcare accounts it is very often something that is not a booking at all.
Until the number in the platform means a patient, optimising towards it makes the account worse, not better.
Proof
What a new patient call costs, before and after.
$39.59 → $10.54
Cost per new patient phone call, June to September 2026, for one general practice.
−73%
On an unchanged daily budget cap. The money had been going to suburbs the clinic does not serve.
1.0 → 2.3
Tracked patient calls per day, July against September, at an identical average daily spend.
A call is a tracked phone call from the ad of 60 seconds or longer. September is to the 20th. Individual results vary.
What you get
Included in every engagement
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Campaigns built around patient intent
Structured by the treatment or service a patient is looking for, not by whatever the keyword tool suggested first.
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Conversion tracking that reflects reality
Bookings, calls and form completions tracked back to the click that caused them, including the click ID capture that makes phone conversions importable later.
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Negative keyword discipline
Healthcare search attracts an enormous amount of information-seeking traffic that will never book. Most wasted spend in this sector is here.
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Cost per booking reporting
Monthly, in dollars per booked patient. Impressions and clicks are inputs, not results.
How it runs
The process
- 01
Account and tracking audit
Before spending anything we verify that what the account reports as a conversion is actually a booked patient. It very often is not.
- 02
Build
Campaign structure, keyword sets, negatives, ad copy and landing page alignment.
- 03
Learn
The first four to six weeks buys data. We manage expectations about that openly rather than declaring early victory.
- 04
Scale
Budget moves towards what produces bookings and away from what produces clicks.
Answers
Google Ads, answered
How much should a clinic spend on Google Ads?
It depends on your competition and the value of a patient, but below roughly two thousand dollars a month in a metro market you generally cannot gather enough data to optimise, and the spend becomes a donation. We would rather tell you that before you start than after.
Can I advertise medical services on Google?
Yes, with restrictions. Google has its own healthcare and medicines policies on top of AHPRA and TGA rules, and some treatments require certification or cannot be advertised at all. We check what applies to your services before building anything, rather than discovering it through a disapproval.
Why is my current agency reporting conversions I cannot find?
Usually because the account counts something cheap as a conversion, such as a page view, a scroll or a click on a phone number that was never dialled. This is the single most common problem we find in inherited healthcare accounts. The fix is to define a conversion as a booked patient and re-baseline from there.
Do ads help or hurt our organic and AI visibility?
Ads do not directly improve organic rankings or AI citations. What they do is buy you demand today while the organic and AI work compounds, and give you query data that makes the organic work sharper. We use them as a bridge, not a substitute.
Often paired with
Related services
Website design and build
Fast, accessible practice websites that convert the patients AI sends you, structured from the first line so engines can read them without guessing.
Learn moreSEO
AI answers are growing fast, but Google still sends the majority of patient enquiries. We do both, because the signals that win one increasingly win the other.
Learn moreMeta Ads
Facebook and Instagram campaigns for practices with something to promote, built on the Conversions API so the data survives iOS and ad blockers.
Learn moreFind out what AI says about your practice
We run your practice against every major AI engine and show you exactly where you stand, and who is being named instead of you. No charge, no lock-in.