Keep the site. Fix what is costing you patients.
Website refresh
A targeted overhaul of the site you already have, when a full rebuild is not justified but the current one is holding back enquiries and AI visibility.
When the site is not the problem
Practices often assume a disappointing website needs replacing. Frequently it does not.
We have audited practice sites with genuinely excellent foundations that were producing almost no enquiries, because the entire problem sat somewhere else: no Google Business Profile, no reviews, or crawlers blocked at the edge so nothing published in six months had ever been read.
Replacing the site would have changed nothing, and we say so when that is the answer.
Our work
Recent builds, live now.
Dr Joe Coory
Orthopaedic surgeon, Sunshine Coast
Age Amazingly
Skin and laser clinic, Cairns
Professor Daevyd Rodda
Hip and knee surgeon, Sunshine Coast
Concept builds
Four fictional businesses we designed and built to show the range, from e-commerce to a local trade. Each one works: open it and try the booking, the cart or the quote.
What you get
Included in every engagement
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A speed and vitals pass
Images, scripts, fonts and render blocking. Usually the single cheapest improvement available on an existing site.
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Conversion path repair
Finding and fixing the places where a patient who wanted to book did not. Tested logged out, on a phone.
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Structure retrofit
Structured data, headings and content organised so engines can parse a site that was never built for them.
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Accessibility remediation
The contrast, focus and semantic failures that affect real patients and are usually invisible to the practice.
How it runs
The process
- 01
Diagnose
A full audit with every finding evidenced and ranked by what it is likely costing you.
- 02
Agree scope
You see the list and decide what is worth doing. We are explicit when a refresh is not enough and a rebuild is the honest answer.
- 03
Implement
Changes made against your live site with a rollback path for each one.
- 04
Verify
Before and after measurements, and a logged-out test of the booking path.
Answers
Website refresh, answered
How do I know whether I need a refresh or a rebuild?
If the structure is sound and the problems are speed, conversion and missing markup, a refresh gets you most of the way for a fraction of the cost. If the site cannot be edited, blocks crawlers, or is built on a platform that cannot support structured content, a refresh is money spent twice. We tell you which one you are in after the audit, including when that answer costs us the larger project.
Can you work on our platform?
Almost certainly. We have delivered on WordPress, Webflow, Squarespace, Wix, Square Online, Shopify, Netlify and custom builds. Some platforms make certain work harder and we will say which constraints apply before quoting.
Will you break anything?
Every change is reversible and the booking path is tested before and after. That is not a courtesy, it is the rule we work to after watching a well intended change quietly stop a practice's bookings for a month.
How long does a refresh take?
Usually two to four weeks depending on scope and how quickly we get access. Access is the usual delay, not the work.
Often paired with
Related services
AEO and AI visibility
We make your practice machine readable and authoritative, so ChatGPT, Google AI Overviews, Perplexity and Gemini name you when a patient asks who to see.
Learn moreWebsite design and build
Fast, accessible practice websites that convert the patients AI sends you, structured from the first line so engines can read them without guessing.
Learn moreFind out what AI says about your practice
We run your practice against every major AI engine and show you exactly where you stand, and who is being named instead of you. No charge, no lock-in.