General practice
A 22-location GP group, Sydney
A large Sydney GP group with 7,794 reviews and almost nothing a machine could read. It is now cited by name in about a third of tracked AI answers, and in half of them on Claude.
The numbers
- 1 in 3
- Tracked AI answers that cite the group by name 884 recorded answer checks, May to September 2026
- 50%
- Of Claude answers name the group, its strongest engine 59-query panel across four engines
- 22
- Locations published as distinct machine-readable entities Deployment record, 25 August 2026
- 267
- Answer-format FAQs server rendered across the group Deployment record, 25 August 2026
What we did
- Published each of the 22 locations as a distinct entity rather than a row in a list
- Built 267 answer-format FAQs, server rendered so engines read them without executing scripts
- Reconciled name, address and phone across 18 verified profiles carrying 7,794 reviews
- Benchmarked all four engines before starting, with every answer recorded
This is a scale story rather than a growth story, and it is worth being precise about which.
The group had genuine authority before we arrived: 18 verified profiles carrying 7,794 reviews between them. What it did not have was any way for a machine to connect that reputation to 22 specific places with 22 specific catchments. Published as one business with a location list, a group like this competes in one suburb and is invisible in the other 21.
The entity build went live in late August. What we can show today is the citation share it starts from, measured across 884 recorded answers, not a lift we have not yet earned.
More results
Other case studies
General practice
A single-site GP and skin cancer clinic
10 → 109 AI-attributed bookings per month, May to September 2026
- $39.59 → $10.54
- Google Ads cost per new patient phone call, June to September 2026, on an unchanged daily budget cap
- 120
- Bookings attributed to ChatGPT specifically, May to 23 September 2026
Specialist surgery
An orthopaedic surgeon, Sunshine Coast
3 of 3 Major AI assistants that recommend him for shoulder surgery on the Sunshine Coast, ChatGPT, Claude and Gemini
- 1st
- Named first by Claude and by Gemini, in every answer where they named a surgeon
- 2 of 3
- ChatGPT answers that recommend him, each linking straight to the website we rebuilt
General practice
A Newcastle general practice, established 1938
51% Of tracked AI answers name the practice
- 35%
- Of tracked answers cite the practice's own site
- 53%
- Citation rate on Gemini and Perplexity, its strongest engines
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