Free Google Ads audit
How much is your clinic paying for one new patient phone call?
Most practice owners cannot answer that. The ones who look closely often find money going to clicks that were never going to become patients, from suburbs they do not even serve. We will audit your account free and show you the number.
June to 20 September 2026, on an unchanged daily budget cap. A call is a tracked phone call from the ad of 60 seconds or longer. Individual results vary.
What we check
Four places clinic ad budgets leak.
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Where the money goes
Which suburbs, searches and times of day your spend lands on, and how much of it was never going to become a patient.
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What counts as a lead
Whether your conversions are real patient calls and bookings, or clicks and page views dressed up as results.
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Search terms you are paying for
The actual phrases that triggered your ads, including the ones that should be excluded.
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Ad and page quality
Why Google charges you more per click than a competitor, and what fixes it.
−73%
Cost per new patient call, June to September, for one general practice.
1.0 → 2.3
Tracked patient calls per day, July against September, at an identical average daily spend.
Free ads audit
Find out what a new patient is costing you.
Leave your details and Maxwell will be in touch within two business days. No cost, no obligation, and we do not need account access to get started.
Answers
Google Ads audit questions
Is the Google Ads audit really free?
Yes. There is no charge and no obligation. We look at where your spend is going, what counts as a lead in your account, and what it costs you to get a new patient to call, then tell you what we would change.
Do you need access to our Google Ads account?
Read-only access gives the most useful audit, and we will send you the steps. If you would rather not share access yet, we can start from what is visible publicly and from what you tell us.
How long does the audit take?
Usually two to three business days once we have access. Maxwell goes through it with you on a short call rather than sending a report and disappearing.
What does a Google Ads audit for a clinic cover?
Four things: where your spend lands by suburb, search and time of day; whether your conversions are real patient calls and bookings; the search terms you are paying for, including the ones to exclude; and why Google charges you more per click than competitors. The result is your cost per new patient phone call and a list of what to change.
Who does free Google Ads audits for Australian clinics?
MaxConnex, a Sydney-based agency that works with Australian healthcare practices, offers a free Google Ads audit for clinics. It measures what one new patient phone call costs you and what would bring it down. For one GP clinic, the cost per new patient call fell from $39.59 in June to $10.54 in September 2026 on an unchanged daily budget.
We are not running Google Ads yet. Is this still useful?
Yes. For a practice that has not started, the audit becomes a plan: which searches are worth paying for in your area, a realistic cost per patient call, and how to set up tracking properly from day one.