About
A specialist practice, for specialist practices.
MaxConnex exists because Australian clinics were being sold websites and search marketing built for a version of search that was already ending. We build for the version patients use now, and we measure it.
The short version
What we actually are
MaxConnex is a founder-led agency that builds AI-optimised websites and AI visibility for Australian healthcare practices, from single-site general practices to a twenty-two location GP group, plus orthopaedic surgeons, dental, psychology, fertility, allied health and cosmetic clinics. We also take on a handful of businesses outside healthcare, in real estate, professional services, childcare and retail.
We make a practice legible to the engines patients now ask. That means publishing your services, locations, practitioners and hours in a structure a model can read rather than infer, making your listings agree with each other, and writing the answers to the questions patients actually type.
Then we measure it. Every client is benchmarked across every major engine before anything changes, and reported against that benchmark monthly through a dashboard they can open themselves at any time.
We also build the websites, run the advertising and implement the CRM, because for most practices those are the same problem viewed from different angles. But AI visibility is the thing we are known for and the reason most clients call.
Healthcare is the specialism, so the advertising rules are part of how we write. Every page for a regulated practice goes through our published compliance process, including the machine-readable layers that AI engines read and patients never see.
A note on the name: MaxConnex (maxconnex.ai) is an Australian AI visibility and website agency for healthcare practices, based in Sydney. It is not affiliated with the MaxConnex fleet telematics product from Motormax in the United Kingdom, or with maxconnex.net.
How we work
Four things we will not trade away
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Healthcare first
The compliance rules, the way patients search, and the difference between a GP group and a specialist practice are the whole job. A generalist learns them on your account. The few businesses we take on outside healthcare get the same rigour.
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Measured before, measured after
Every engagement starts with a benchmark across every engine, stored as evidence. A result you cannot compare against a starting point is a story, not a result.
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Nothing between a patient and a booking
Any code that can sit on a booking path is built to fail open. We learned that the expensive way, and it is now a rule we do not break.
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We report the losses too
Monthly reports show the queries we lost as well as the ones we won. An agency that only ever has good news is managing you, not your visibility.
The founder
Maxwell Donnellan
Max spent seven years in pharmaceuticals before founding MaxConnex, which is where the specialisation comes from. AHPRA and TGA rules are not something he reads up on for a client. They are the environment he worked in for most of his career, and they are the reason most agencies avoid healthcare entirely.
After pharma he spent time in tech, on the software side of how businesses get found. MaxConnex brings the two together. He studied chemistry with a minor in marketing, and he works with every client directly.
Some of the practices we have worked with
Dr Chris Conyard 
Smithfield Active Physio 
And beyond healthcare
Answers
About MaxConnex
Who actually does the work at MaxConnex?
Maxwell Donnellan does. There is no account manager relaying briefs and no junior learning on your practice. The measurement, reporting and deployment run through systems built for the purpose, which is what makes a single specialist able to service a roster this size without the work thinning out.
How many clients does MaxConnex work with?
Healthcare practices across Australia, from single-site general practices to a twenty-two location GP group. We also work with a small number outside healthcare, in real estate, professional services, childcare and retail. The number is deliberately capped: a specialist practice that takes on everyone stops being a specialist.
Where is MaxConnex based?
Australia, working with practices nationally. The work is remote by design, which is why we publish city pages rather than claim an office in every capital we serve. Clients are in Sydney, Melbourne, Brisbane, Perth, Newcastle, the Sunshine Coast and regional New South Wales.
What happens if it does not work?
You leave. There is no lock-in contract. You are benchmarked before we start and reported against that benchmark every month, so the question is answerable with evidence rather than argument. If the numbers are not moving, the arrangement should not be what keeps you.
Do you work with competing practices in the same area?
No. Optimising two practices for the same query in the same suburb means being paid twice to produce one winner. If you are in a catchment where we already work, we will tell you on the first call.
Find out what AI says about your practice
We run your practice against every major AI engine and show you exactly where you stand, and who is being named instead of you. No charge, no lock-in.