Still where most patients start.
SEO
AI answers are growing fast, but Google still sends the majority of patient enquiries. We do both, because the signals that win one increasingly win the other.
The half of search that still sends clicks
Sixty-eight per cent of US Google searches ended without a click in the first four months of 2026, according to SparkToro and Similarweb. That number gets quoted as proof that search is finished. It is not. It means the clicks that do happen are concentrated, and being in the shrinking set that still earns one is worth more than it used to be.
For a clinic, that set is dominated by one thing: local intent. Someone typing “GP near me” or “dentist open Saturday” is not browsing. They are choosing. The map pack and the first two organic results take almost all of it.
What we prioritise, and why
We fix the technical layer first. Not because it is glamorous, but because a site that loads slowly or blocks crawlers caps everything else you spend.
Then local. A properly built Google Business Profile, consistent listings, and real location pages do more for a single-site practice than any amount of blogging.
Then content, written to answer rather than to hit a word count, and structured so it feeds the AI answer at the same time.
What you get
Included in every engagement
-
Technical foundations
Crawlability, speed, mobile, indexation and the structural problems that quietly cap every other effort. Fixed first, because nothing else compounds until they are.
-
Local and map visibility
The three-result map pack is where most "near me" searches end. We build the profile, the listings and the location pages that decide who sits in it.
-
Content that answers
Pages built around what patients actually search, written to be useful rather than padded to a word count.
-
Measurement you can read
Search Console and analytics connected properly, reported monthly against the queries that bring enquiries, not vanity totals.
How it runs
The process
- 01
Audit
A full technical and content audit against your three closest competitors, with every finding evidenced.
- 02
Fix
Technical blockers first, then structure, then content. In that order, because it is the only order that works.
- 03
Build
Location pages, service pages and answer content, published on a schedule rather than in bursts.
- 04
Report
Monthly, against the queries that matter, with the losses shown alongside the wins.
Answers
SEO, answered
Do I still need SEO if AI search is taking over?
Yes. Google still handles the large majority of health searches in Australia, and Google AI Overviews are built on the same index, so the work that earns a traditional ranking increasingly feeds the AI answer as well. Treating them as separate budgets is the mistake. Treating SEO as finished is a bigger one.
How is healthcare SEO different from ordinary SEO?
Two things. Health content is held to a higher standard by search engines because it can affect someone's wellbeing, so authorship, credentials and accuracy carry real ranking weight. And AHPRA advertising rules constrain what you can say, which rules out a lot of standard SEO copywriting. We work inside both from the start.
How long does SEO take to work?
Technical fixes can move things within weeks. Local and map visibility usually shifts inside two to three months. Competitive non-branded rankings take six months or more. Any agency quoting faster than that on competitive terms is either buying links or counting branded searches as a win.
Will you guarantee a number one ranking?
No, and you should not work with anyone who does. Nobody controls Google's index. What we do commit to is a benchmark before we start, monthly reporting against it, and no lock-in contract, so the results are what keeps you rather than the paperwork.
Often paired with
Related services
AEO and AI visibility
We make your practice machine readable and authoritative, so ChatGPT, Google AI Overviews, Perplexity and Gemini name you when a patient asks who to see.
Learn moreWebsite design and build
Fast, accessible practice websites that convert the patients AI sends you, structured from the first line so engines can read them without guessing.
Learn moreGoogle Ads
Search and Performance Max campaigns built for patient acquisition, with conversion tracking wired properly so you know the cost of a booking rather than the cost of a click.
Learn moreFind out what AI says about your practice
We run your practice against every major AI engine and show you exactly where you stand, and who is being named instead of you. No charge, no lock-in.