General practice
A Newcastle general practice, established 1938
Eighty-eight years of reputation and 522 Google reviews, none of it readable by a machine. The practice is now named in half of tracked AI answers, and its own website is cited in a third.
The numbers
- 51%
- Of tracked AI answers name the practice 791 recorded answer checks, June to September 2026
- 35%
- Of tracked answers cite the practice's own site 791 recorded answer checks
- 53%
- Citation rate on Gemini and Perplexity, its strongest engines 60-query panel across four engines
What we did
- Published the practice, its practitioners and its services as structured entities
- Made an existing 522-review reputation readable to engines rather than trapped in a profile
- Added answer-format content for the practice's highest-intent patient questions
- Published recruitment structure, which matters in a district with workforce shortages
The interesting number in this engagement is not the average. It is the spread.
Gemini and Perplexity both cite this practice in 53% of tracked answers. ChatGPT cites it in 7%. Same practice, same structured data, same reviews, wildly different outcomes, because the engines weight sources differently and ChatGPT leans harder on its own index of established third parties.
That gap is the work programme. An agency reporting a single blended visibility score would have shown a respectable 35% and missed the entire point.
More results
Other case studies
General practice
A single-site GP and skin cancer clinic
10 → 109 AI-attributed bookings per month, May to September 2026
- $39.59 → $10.54
- Google Ads cost per new patient phone call, June to September 2026, on an unchanged daily budget cap
- 120
- Bookings attributed to ChatGPT specifically, May to 23 September 2026
General practice
A 22-location GP group, Sydney
1 in 3 Tracked AI answers that cite the group by name
- 50%
- Of Claude answers name the group, its strongest engine
- 22
- Locations published as distinct machine-readable entities
Specialist surgery
An orthopaedic surgeon, Sunshine Coast
3 of 3 Major AI assistants that recommend him for shoulder surgery on the Sunshine Coast, ChatGPT, Claude and Gemini
- 1st
- Named first by Claude and by Gemini, in every answer where they named a surgeon
- 2 of 3
- ChatGPT answers that recommend him, each linking straight to the website we rebuilt
Find out what AI says about your practice
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