Cosmetic and skin
A skin clinic in the Hunter region
A regional skin clinic in the most tightly regulated category in Australian healthcare. While we worked with it, it was cited by name in 37% of tracked AI answers, and in over half on Gemini.
The numbers
- 37%
- Of tracked AI answers cite the clinic by name 1,039 recorded answer checks, May to September 2026
- 53%
- Citation rate on Gemini, its strongest engine 60-query panel across four engines
- 45%
- Of tracked answers name the clinic at all 1,039 recorded answer checks
What we did
- Published clinic and service structure that describes consultations and conditions, not prescription products
- Made an existing five-star review reputation readable by engines
- Built compliant local content for the Lake Macquarie catchment
This clinic showed us that the advertising rules are not the obstacle people assume.
Many of the levers the cosmetic industry reaches for first are off limits for an Australian clinic: prescription product names, before and after imagery, patient stories, prescription pricing. The work we did relied on what remains: structure, credentials, reviews and careful explanation.
Those turned out to be the signals that earn a citation anyway. While we worked with the clinic, it was cited in 37% of tracked answers and in 53% of Gemini answers.
More results
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- 120
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1 in 3 Tracked AI answers that cite the group by name
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- 1st
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- 2 of 3
- ChatGPT answers that recommend him, each linking straight to the website we rebuilt
Find out what AI says about your practice
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