Coastal Dental Group

Neither location has Dentist, LocalBusiness, MedicalClinic, or FAQPage schema. The website uses basic Organization schema only. Without location-specific structured data, AI cannot differentiate between the two practices or surface them for local queries.

The Robina Google Business Profile was claimed but never optimised. No description, no photos, no services list, no posts, only 6 reviews. Compared to Burleigh (127 reviews, 4.9 stars), the Robina location essentially doesn’t exist in AI search.

Robina has no dedicated landing page on the website. Both locations share the same generic homepage. AI engines need unique, location-specific pages with local content, practitioner bios, and embedded maps to surface each practice independently.

“Best dentist Gold Coast” on ChatGPT returns Pacific Smiles, Oasis Dental, and No Gaps Dental — all of which have comprehensive FAQ content, review schema, and multi-location structured data. Coastal Dental is not mentioned despite having higher Google ratings.

High-value questions like “How much do dental implants cost in Australia?” and “Does Invisalign work for adults?” are being answered by competitors. Zero FAQ sections or schema on the website. These are the exact queries AI engines surface as direct answers.

Burleigh has 14 directory citations. Robina has only 2 (Google and the practice website). AI engines use citation count as a trust signal — the more consistent directory listings, the more confidently AI recommends a business.

Burleigh is listed as “Coastal Dental” on Yellow Pages, “Coastal Dental Group Burleigh” on TrueLocal, and “Coastal Dental Group” on Google. The street address format also varies. Inconsistent NAP data reduces citation trust scores.

Voice queries like “Hey Siri, find a dentist near me” rely on speakable schema to identify content suitable for audio readback. No speakable markup found. This is particularly important for dental emergency queries where patients are searching hands-free.

Implement Dentist + LocalBusiness + MedicalClinic schema for each location separately. Include individual practitioner Physician schema, service schemas with pricing, FAQPage schema with 8+ questions per service page, and speakable schema for voice search.

Create a dedicated /robina landing page with unique content: local practitioner bios, embedded Google Map, suburb-specific FAQ section, service descriptions tailored to the Robina catchment, and location-specific schema markup.

Robina (priority): Full setup — description, 20+ photos, complete services list, Q&A with 10 seeded questions, weekly posts schedule.
Burleigh: Complete services list, add Q&A section, resume weekly posts, refresh stale photos.

Build 20+ citations per location with consistent NAP data. Fix inconsistencies on Burleigh’s existing 14 listings. Submit Robina to all major AU directories. Priority directories: Bing Places, Apple Maps, Healthengine, Yellow Pages, TrueLocal, Hotfrog, LocalSearch, White Pages.

Write and publish FAQ sections on every service page (implants, Invisalign, emergency, cosmetic, paediatric). Target “People Also Ask” queries. Add FAQPage schema to each. Format: question as H3, 40–60 word direct answer, then detailed explanation. Minimum 30 FAQ items across the site.

Optimise both locations to appear in Google’s AI-generated local packs for dental queries. This includes service-area targeting, review response strategy, geo-specific content creation, and monitoring competitor movements in AI results for both suburbs.