Pinnacle Allied Health

Only generic Organization schema exists. No LocalBusiness, PhysicalTherapy, MedicalClinic, or Physician schema for any of the 5 locations or 18 practitioners. AI cannot distinguish between locations.

No dedicated landing pages on the website. Only mentioned in a “Locations” dropdown menu. AI engines require unique, content-rich pages per location to index and recommend each practice independently.

Chermside, Springfield, and Ipswich GBPs are missing descriptions, services lists, Q&A, and recent posts. Springfield has only 2 reviews. Ipswich GBP was claimed but never populated beyond address and hours.

Competitors have 50–80+ FAQ items with schema. Pinnacle has zero. Common questions (“Does physio need a referral?”, “What does NDIS cover for OT?”) are being answered by competitors in AI results.

Only 3 blog posts published (last one 14 months ago). Competitors are publishing 2–4 AEO-optimised posts monthly targeting specific patient questions. This is the primary content gap driving AI visibility loss.

Fortitude Valley has 18 citations. Chermside: 8. Carindale: 5. Springfield: 0. Ipswich: 0. AI trust signals scale with citation count and consistency. The outer locations have no citation foundation.

NDIS and WorkCover are high-value service queries with massive AI search volume. Current pages are thin (under 200 words) with no FAQ content, no schema, and generic headings. These should be the strongest pages on the site.

Deploy LocalBusiness, MedicalClinic, PhysicalTherapy, Physician (x18), FAQPage, and Speakable schema for every location and every practitioner. Estimated 90+ schema entities across the site.

Create dedicated, content-rich landing pages for each location with suburb-specific FAQs, embedded maps, local team bios, and service descriptions. Build individual practitioner profile pages with credentials, specialisations, and Physician schema.

Complete setup for all 5 GBPs: descriptions, full services, photos (20+ per location), Q&A (10 seeded per location), secondary categories. Establish weekly GBP posting cadence across all locations.

Build 20+ consistent citations per location (100+ total). Fix all NAP inconsistencies on existing listings. Priority: Bing Places, Apple Maps, Healthengine, Yellow Pages, TrueLocal, Hotfrog, and 14 additional AU directories.

Launch ongoing content program: 4 AEO-optimised blog posts per month targeting specific patient questions across all 4 disciplines. Format: question H1, 40–60 word direct answer, detailed explanation, FAQ section. Target “People Also Ask” and AI snippet triggers. Topics rotated across physio, OT, EP, and speech.

Rewrite NDIS and WorkCover service pages from scratch with comprehensive FAQ content (15+ questions each), eligibility guides, process explanations, and dedicated schema. These are the highest-value pages for AI search and currently the weakest.

90-minute quarterly strategy sessions with Dr West and practice managers. Includes updated competitor gap analysis, AI visibility trend review, content calendar planning, and priority roadmap for the next quarter. Ongoing monthly competitor movement tracking across all suburbs.

Dedicated priority support channel (24hr response SLA). Core Web Vitals remediation to bring all pages under 2.5s load time. Ongoing technical monitoring for schema errors, broken citations, and GBP issues across all 5 locations.