Bayside Physiotherapy

The website has zero structured data — no LocalBusiness, PhysicalTherapy, MedicalClinic, or FAQPage schema. AI engines rely on schema to understand what a business does, where it’s located, and what services it offers. Without it, AI simply cannot “read” the practice.

The GBP is missing business description, services list, Q&A section, and recent posts. Only 4 photos uploaded (last added 8 months ago). Primary category is “Physiotherapist” but secondary categories (Sports Massage, Pilates Studio) are not set. Hours are listed but holiday hours are out of date.

Homepage H1 is “Welcome to Bayside Physiotherapy” — generic and tells AI nothing useful. Service pages use vague headings like “Our Approach” instead of direct-answer headings like “Sports Physiotherapy in Brighton, VIC.” AI engines prioritise clear, question-answering heading structures.

Zero FAQ content on the website. Common patient questions (“Do I need a referral for physio?”, “How much does physio cost without private health?”) are exactly the type of content AI engines surface as direct answers. This is a major missed opportunity.

Bayside Physiotherapy is absent from Bing Places, Apple Maps, Healthengine, and TrueLocal. Found on Yellow Pages but NAP (Name, Address, Phone) is inconsistent — old phone number listed. AI engines cross-reference multiple citation sources to verify business legitimacy.

Homepage loads in 3.8 seconds on mobile (Core Web Vitals target: <2.5s). Large uncompressed hero images and render-blocking JavaScript are the main culprits. Google AI Overviews penalise slow-loading sources when selecting content for answers.

Add LocalBusiness + PhysicalTherapy schema to every page. Include practitioner profiles, service descriptions, opening hours, geo-coordinates, and accepted insurance. Add FAQPage schema to service pages with 5+ common patient questions per page.

Write and add business description. Configure full services list with prices. Add 15+ new photos (clinic interior, team, treatment rooms). Set up Q&A with 8 pre-seeded questions. Correct holiday hours. Add secondary categories (Sports Massage Therapist, Pilates Studio).

Restructure homepage and service page H1/H2 tags to answer specific patient queries. Example: “Sports Physiotherapy in Brighton, VIC — Bayside Physiotherapy” instead of “Our Approach.” This directly feeds AI answer extraction.

Submit to 20+ Australian directories with consistent NAP data. Priority: Bing Places, Apple Maps, Healthengine, TrueLocal, Hotfrog, StartLocal, LocalSearch, White Pages. Fix incorrect phone number on Yellow Pages listing.

Compress hero images, implement lazy loading, defer non-critical JavaScript. Target: homepage load time under 2.5 seconds on mobile. This improves both traditional SEO and AI source selection.