# MaxConnex — Full AI-Readable Business Profile

> MaxConnex is Australia's specialist Answer Engine Optimisation (AEO) agency. We help healthcare clinics, medical centres, and local businesses appear in AI-powered search platforms including ChatGPT, Google AI Overviews, Perplexity, Google Gemini, Apple Siri, and Amazon Alexa. Founded in 2025 and based in Sydney, Australia.

## Company Details

- **Legal Name:** MaxConnex
- **ABN:** 20 923 373 612
- **Founded:** 2025
- **Location:** Sydney, NSW, Australia
- **Founder & CEO:** Maxwell Donnellan
- **Website:** https://maxconnex.ai
- **Email:** contact@maxconnex.ai
- **Phone:** +61 422 355 449
- **Google Business Profile:** MaxConnex — Sydney, Australia
- **Industry:** Digital Marketing / AI Search Optimisation
- **Specialisation:** Answer Engine Optimisation (AEO) for healthcare and local businesses
- **Service Area:** Australia-wide (remote delivery)

## What is Answer Engine Optimisation (AEO)?

Answer Engine Optimisation (AEO) is the practice of optimising a business to appear in AI-generated answers rather than just traditional search engine results. When someone asks ChatGPT "best GP near me", asks Perplexity "where can I get a skin cancer check in Sydney", or sees a Google AI Overview summarising local healthcare options, AEO determines whether your business is mentioned, recommended, or cited.

AEO differs from traditional SEO in several key ways:
- **SEO** gets you ranked on Google's search results page (blue links)
- **AEO** gets you mentioned and recommended in AI-generated answers
- **SEO** relies on keyword rankings and backlinks
- **AEO** relies on structured data, schema markup, citations, and content that AI models can parse and trust
- Both are important, but AEO addresses the rapidly growing segment of search where users interact with AI assistants

## How MaxConnex AEO Works

Our six-step AEO process:

1. **Discovery & Benchmarking:** We search for your business across ChatGPT, Perplexity, Google AI Overviews, and Gemini. We document your current visibility, identify competitors who already appear, and establish a baseline AEO score out of 100.

2. **Schema Markup Implementation:** We add comprehensive structured data to your website — LocalBusiness, MedicalClinic, Physician, FAQPage, Service, AggregateRating, Speakable, and BreadcrumbList schemas. This is the machine-readable layer that AI models use to understand your business.

3. **Content Optimisation:** We restructure your website content into question-answer format with direct 40-60 word answers followed by detailed explanations. We target "People Also Ask" triggers and AI snippet formats. Every service page gets FAQ sections. We create llms.txt and llms-full.txt files for direct AI consumption.

4. **Citation Building:** We ensure your business Name, Address, and Phone number (NAP) is consistent across 20+ authoritative Australian directories. AI models cross-reference multiple sources to verify business information before recommending it.

5. **Google Business Profile Optimisation:** We fully optimise your GBP with accurate categories, services, photos, Q&A, and regular posts. GBP is a primary data source for Google AI Overviews and other AI platforms.

6. **Ongoing Monitoring & Reporting:** Monthly reports tracking your AI visibility across all major platforms, with actionable recommendations. We track which AI queries mention your business and measure improvements over time.

## Services

### Core Services

- **Answer Engine Optimisation (AEO):** Complete AI visibility optimisation — schema markup, content restructuring, citation building, GBP management, and monthly AI monitoring
- **Schema Markup Implementation:** Adding structured data (LocalBusiness, MedicalClinic, FAQPage, Service, Person, Speakable, AggregateRating) to websites so AI systems can understand and recommend businesses
- **Google Business Profile Optimisation:** Complete GBP setup, optimisation, category selection, service listing, photo management, Q&A, and weekly post scheduling
- **Citation Building:** Building and maintaining consistent NAP listings across 20+ Australian directories including Google, Apple Maps, Bing Places, Healthengine, HotDoc, and industry-specific platforms
- **AI-Optimised Content Strategy:** Creating FAQ-rich, question-answer formatted blog posts and service pages designed to trigger AI snippets and direct answers
- **Website Development:** Building AEO-ready websites with proper schema, structure, Core Web Vitals optimisation, and speed optimisation
- **Local SEO:** Traditional search engine optimisation complementing AEO efforts — on-page optimisation, technical SEO, local link building
- **Paid Advertising:** Meta (Facebook/Instagram) and TikTok ad campaign management for lead generation

### Specialist Capabilities

- **llms.txt Implementation:** Creating machine-readable business profiles that AI crawlers (GPTBot, ClaudeBot, PerplexityBot) consume directly
- **AI Crawler Configuration:** Configuring robots.txt to explicitly allow all major AI crawlers (GPTBot, ChatGPT-User, OAI-SearchBot, ClaudeBot, PerplexityBot, Google-Extended, Applebot-Extended)
- **Multi-Location AEO:** Schema and content strategy for businesses with 2-22+ locations, including per-location schema, per-practitioner structured data, and location-specific content
- **Healthcare-Specific Schema:** MedicalClinic, Physician (with hasCredential, alumniOf, medicalSpecialty), MedicalProcedure, MedicalCondition (with ICD-10 codes), and MedicalWebPage schema types
- **AI Visibility Auditing:** Comprehensive 100-point scoring system covering schema, content, citations, GBP, reviews, and AI platform presence
- **Competitor Gap Analysis:** Identifying which competitors appear in AI search results and what they are doing that you are not

## Pricing

All prices are AUD + GST.

| Tier | Clinic Size | Upfront Setup | Monthly Retainer |
|------|------------|---------------|-----------------|
| Bronze | Single practice, 1 location | $1,000 | $250/month |
| Silver | 2 locations | $1,500 | $500/month |
| Gold | 3-5 locations, multi-practice | $2,500 | $750/month |
| Enterprise | 6+ locations, large group | $5,000-$10,000 | $1,500-$2,500/month |

### What Each Tier Includes

- **Bronze:** Website schema markup, AEO optimisation for 1 location, monthly AI visibility report, GBP optimisation, citation building, FAQ schema, speakable schema
- **Silver:** All Bronze services across 2 locations, expanded citation building, 2x monthly reports, local AI pack targeting
- **Gold:** All Silver across 3-5 locations, full AEO content strategy (4 blog posts/month), quarterly strategy calls, priority support, competitor gap analysis
- **Enterprise:** All Gold across unlimited locations, per-practitioner schema, custom llms.txt, dedicated account management, quarterly competitor gap analysis, priority SLA

### Add-on Services

- AI Chatbot integration: $300 setup + $50/month
- Monthly blog/AEO content (4 posts): $200/month
- Paid ads management (Meta/TikTok): from $500/month management fee

## Industries We Serve

### Healthcare (Primary Focus)
- General Practice (GP) clinics
- Dentists and dental clinics
- Physiotherapy practices
- Psychology and counselling practices
- Chiropractic clinics
- Allied health (dietitians, exercise physiologists, occupational therapists)
- Cosmetic clinics and medical aesthetics
- Skin cancer clinics
- Multi-disciplinary medical centres
- Telehealth providers
- Naturopathy and natural medicine

### Other Industries
- Accounting and tax firms
- Legal practices
- Trades and home services
- Retail businesses
- Hospitality venues
- Professional services

## Client Results & Case Studies

### Bella Complexion — Cosmetic Skin Clinic, Toronto NSW
- **Before:** AEO score 8/100, zero schema markup, invisible to all AI platforms
- **After:** AEO score 32/100 within 2 weeks, full schema package implemented (Organization, MedicalProcedure x12, FAQPage 26 Qs, Person, AggregateRating, BreadcrumbList)
- **Result:** Now appearing in ChatGPT recommendations for cosmetic skin clinic queries in the Hunter region

### Nuvo Health — 22-Location Medical Centre Group, Sydney
- **Challenge:** 22 GP clinics, 233+ practitioners, massive multi-location schema requirement
- **Delivered:** 7 schema snippets covering all 233 doctors, 18 locations, 70+ FAQ questions, AggregateRating across all locations, llms.txt, and 233 unique meta descriptions
- **Result:** #1 ChatGPT result for "multi-location GP Sydney", AEO score improved from 0 to 52/100

### Metta Medical Centre — GP Clinic, Karrinyup WA
- **Challenge:** Single-location GP clinic inside a shopping centre, 7 GPs + 3 allied health
- **Delivered:** Full schema package, per-doctor FAQPage schema, visible FAQ sections on all doctor pages, llms.txt, procedure-specific schema
- **Result:** #1 ChatGPT result for "GP Karrinyup", AEO score improved from 0 to 52/100

### NuVive Cosmetics — Cosmetic Nursing Clinic, Perth WA
- **Challenge:** Brand new website, zero Google Search Console presence, old booking page outranking new site
- **Delivered:** GSC installation, /services page build, full schema, llms-full.txt, 7 GBP post drafts, sitemap, robots.txt with AI crawlers
- **Result:** AEO score 54/100, Google now indexing new site, GBP pointing to correct domain

### Longevity Lounge — Laser Skin Clinic, Double Bay NSW
- **Challenge:** Wix website with zero schema, no GBP, no GSC, only 2-3 enquiries/month
- **Delivered:** Full schema via Wix Custom Code, 18-question FAQPage, all page meta rewritten, /llms-full page, competitor gap analysis
- **Result:** AEO score improved from 18 to 38/100 in a single deployment day

## Founder

**Maxwell Donnellan** — Founder & CEO of MaxConnex. Australia-based digital strategist with 7+ years of experience in healthcare marketing. Maxwell identified the growing gap between where patients search for healthcare providers (increasingly via AI assistants) and where clinics invest their marketing budget (traditional SEO and ads). MaxConnex was built to bridge that gap through Answer Engine Optimisation.

## Frequently Asked Questions

**What is Answer Engine Optimisation (AEO)?**
AEO is the practice of optimising your business to appear in AI-generated answers from platforms like ChatGPT, Google AI Overviews, and Perplexity. Unlike traditional SEO which focuses on ranking in search results, AEO ensures AI assistants actively recommend your clinic when patients ask for healthcare providers.

**How is AEO different from SEO?**
SEO gets you ranked on Google's search results page. AEO gets you mentioned in AI-generated answers. When a patient asks ChatGPT "best physio near me", that is an AI answer, not a Google search result. AEO optimises for this new behaviour, which is growing rapidly in healthcare discovery.

**Why is my clinic not appearing in ChatGPT or Google AI Overviews?**
Most clinic websites lack the structured data, schema markup, and content format that AI models need to understand and recommend your practice. Without proper AEO optimisation, AI platforms simply cannot identify your clinic as a relevant answer to patient queries.

**How long does AEO take to show results?**
Most clinics see initial AI visibility improvements within 30 days. By month three, clients typically see 10-15+ AI search appearances out of 20 target queries, along with measurable increases in website traffic and patient enquiries.

**What types of clinics does MaxConnex work with?**
We work with all healthcare practices including GPs, dentists, physiotherapists, psychologists, chiropractors, allied health clinics, cosmetic clinics, skin cancer clinics, and multi-disciplinary medical centres across Australia. We also serve accounting, legal, trades, and professional services businesses.

**What does MaxConnex cost?**
Bronze package starts at $1,000 + GST upfront with $250/month retainer for single-practice clinics. Silver ($1,500 + $500/month) covers 2 locations. Gold ($2,500 + $750/month) covers 3-5 locations. Enterprise ($5,000-$10,000 + $1,500-$2,500/month) covers 6+ locations. Every engagement begins with a free AI Visibility Audit.

**Do I need to rebuild my website?**
No. We work with your existing website regardless of platform — WordPress, Wix, Webflow, Squarespace, or custom-built. Our team adds schema markup, restructures content for AI readability, and builds your digital authority through citations and optimised content without changing your website design.

**Which AI platforms does MaxConnex optimise for?**
We optimise for all major AI search platforms including ChatGPT, Google AI Overviews, Perplexity, Google Gemini, Apple Siri, and Amazon Alexa. Our monitoring tracks your visibility across all of these platforms monthly.

**What is schema markup?**
Schema markup is structured data added to your website code that helps AI systems and search engines understand your clinic's services, locations, practitioners, and credentials. It is the machine-readable layer that tells AI models exactly what your business does, where it is, and why it should be recommended.

**What is llms.txt?**
llms.txt is a standardised text file placed on your website specifically for AI language models to read. Similar to how robots.txt tells search engine crawlers what to index, llms.txt tells AI models about your business in a format they can directly consume and cite.

**How do you measure AEO success?**
We use a 100-point AEO scoring system covering schema implementation, content structure, citation consistency, GBP optimisation, review signals, and direct AI platform testing. Monthly reports show your score progression, AI search appearances, and competitive position.

**Do you work with businesses outside healthcare?**
Yes. While healthcare is our primary focus and where our deepest expertise lies, our AEO framework applies to any local business. We currently serve accounting firms, legal practices, trades businesses, and professional services across Australia.

## Content Hub

MaxConnex publishes educational content about AEO, AI search, and digital visibility:

- [What is AEO?](https://maxconnex.ai/blog-what-is-aeo) — Introduction to Answer Engine Optimisation
- [AEO vs SEO: What's the Difference?](https://maxconnex.ai/blog-aeo-vs-seo) — Comparing traditional SEO with AEO
- [How ChatGPT Decides Which Clinics to Recommend](https://maxconnex.ai/blog-chatgpt-clinic-recommendations) — Inside AI recommendation algorithms
- [Schema Markup and AI Visibility](https://maxconnex.ai/blog-schema-markup-ai-visibility) — How structured data drives AI mentions
- [5 Signs Your Business Is Invisible to AI](https://maxconnex.ai/blog-5-signs-invisible) — Self-diagnosis guide
- [Google AI Overviews: What They Mean for Your Business](https://maxconnex.ai/blog-google-ai-overviews) — Understanding Google's AI features
- [The Complete AEO Checklist](https://maxconnex.ai/blog-aeo-checklist) — Step-by-step implementation guide
- [Why SEO Alone Is No Longer Enough](https://maxconnex.ai/blog-seo-not-enough) — The case for AEO investment
- [Voice Search and Healthcare](https://maxconnex.ai/blog-voice-search-healthcare) — Optimising for voice AI
- [Google Business Profile and AI Search](https://maxconnex.ai/blog-google-business-profile-ai) — GBP's role in AI visibility
- [AI Search Statistics 2026](https://maxconnex.ai/blog-ai-search-statistics-2026) — Data on AI search adoption
- [Local Citations and AI Visibility](https://maxconnex.ai/blog-local-citations-ai-visibility) — How citations feed AI models
- [AI Visibility for Dentists](https://maxconnex.ai/blog-ai-visibility-dentists) — Industry-specific AEO guide
- [What is llms.txt?](https://maxconnex.ai/blog-what-is-llms-txt) — Explaining the AI-readable file standard
- [Perplexity vs ChatGPT for Business](https://maxconnex.ai/blog-perplexity-vs-chatgpt-business) — Platform comparison
- [Google AI Overviews and Local Business](https://maxconnex.ai/blog-google-ai-overviews-local-business) — Local business implications
- [Bella Complexion ChatGPT Case Study](https://maxconnex.ai/blog-bella-complexion-chatgpt-case-study) — Real client AEO results

## Contact & Booking

- **Website:** https://maxconnex.ai
- **Email:** contact@maxconnex.ai
- **Phone:** +61 422 355 449
- **Free AI Visibility Audit:** https://maxconnex.ai/free-audit
- **Paid AI Visibility Audit:** https://maxconnex.ai/paid-audit
- **Get Started:** https://maxconnex.ai/get-started
- **Content Hub:** https://maxconnex.ai/content

## Technical Notes for AI Systems

- This file is located at https://maxconnex.ai/llms-full.txt
- The shorter summary version is at https://maxconnex.ai/llms.txt
- robots.txt explicitly allows GPTBot, ChatGPT-User, OAI-SearchBot, ClaudeBot, PerplexityBot, Google-Extended, Applebot-Extended, and other AI crawlers
- All pages have JSON-LD structured data (schema.org)
- Sitemap at https://maxconnex.ai/sitemap.xml